Old Spice Ads

Considering

Recession
carful about spending
people want value in a brand
media – news
media- social (facebook, twitter, etc)
times are moving faster
Smartphone movement
tablet trends

Target market

The target market are women or “ladies” between 20-40 because the ad using a lot of modern trends to grab an audience. First, the very first words are listen ladies…. Second is using humor and obscure movements that a young modern audience would understand.

Cultural themes

The most relevant cultural aspect in using humor to drive the story and to connect with people to go beyond a brand. The new direction with Old Spice has proven results with brand awareness and increased sales. With the market being what it is with this industry, Old Spice has gone beyond just the norm and using modern cultural  ‘slang’ to grab an audience. The closest comparison I have with these ads are to Family Guy. Using quick jokes or hooks to get attention. The difference with the Old Spice ads is that it’s a continuous flow, but still maintaining quick burst between each little segment.

Overall observations

I have seen and learned that humor is a major factor in recent ads. I believe in the times were in people want a laugh and want something with no guilt attached, but just fun and happiness. People also need something to forget about recent troubles, and the Old Spice ads especially are some of the best in grabbing people’s attention and using humor to persuade.  When I watch the ads at least, I don’t care if the guy is good looking, or rich, or anything out of reach. The ads from start to finish are very personable and still some how stay grounded even though they’re always up in the air